Defining Beef’s Sustainability


Debbie Lyons Blythe, a Flint Hills rancher and a founding member of the U.S. Roundtable for Beef Sustainability, talked about the sustainability framework adopted by the in late April.  Blythe has worked retailers, packers, producers, veterinarians and others to help put the framework together, which will now serve as a roadmap for the industry to identify sustainable beef products.