Produce Life and Quality

Fruits and vegetables are essential components of a healthy diet and can decrease risk of chronic disease. Despite the widespread availability of fresh fruit, many Americans eat less than the recommended five servings per day. One of the biggest deterrents to consumption is poor quality. Storage, shipping, and handling can lead to bruising, browning, rot, and deterioration of texture and flavor, making the fruit unappealing to consumers and causing major losses for the industry.